MONOPOLY X FAM

MONOPOLY X FAM

The third exclusive MONOPOLY x FAM pop-up took shape inside the historic Gianni Cuccuini Boutique in Forte dei Marmi, in collaboration with Monopoly.

An experiential event conceived as a meeting point between fashion, local identity, and conceptual storytelling, where every element contributed to constructing an immersive and larger-than-life environment.

The location was transformed with engaging installations reinterpreted through the lens of the Monopoly Forte dei Marmi edition. Every detail, from architectural surfaces to symbolic objects, was designed to evoke an unconventional form of luxury, charged with aesthetic tension.

More than an event, the pop-up was a positioning statement: a declaration reaffirming FORGET ABOUT ME’s role as an active protagonist in cultural transformation, where fashion is not merely aesthetic, but a landscape to traverse and a language to be rewritten.