FIRST POP UP - STREAM

FIRST POP UP - STREAM

In the vibrant, pulsating heart of Milan, FORGET ABOUT ME launched its public trajectory with its first official pop-up, hosted inside STREAM, an independent space that perfectly embodies the tension between underground culture and aesthetic research.

It was here that “ARMY”, the Flash FW23 collection, took shape: not a simple presentation, but an experiential manifesto, a conceptual intervention in which fashion, place, and vision merged into a single language. The silhouettes of ARMY, with their technical volumes and structured geometries, became architectural elements in their own right.

The pop-up evolved into an indoor urban laboratory, featuring live customization sessions, real-time heat transfers, and direct interaction with the public. The creative process was made visible, open, tangible. Every visitor was able to touch the brand’s language and become part of a system that does not simply dress, but connects the community.