PHYGITAL SUSTAINABILITY EXPO

PHYGITAL SUSTAINABILITY EXPO

The Phygital Sustainability Expo ® today stands as one of the most visionary platforms in the landscape of sustainable fashion: a crossroads where culture, technology, education and innovation intersect, giving life to an experience that goes far beyond a simple event.

This is where the future of the creative industry is shaped, through digital immersion, active learning, and institutional networking. Within this outstanding context, FORGET ABOUT ME took part as a selected guest in the latest edition, thanks to its collaboration with technological partner VISTA SRL.

An opportunity that allowed the brand to assert its circular and unconventional vision with strength and clarity. We presented an outfit entirely made from 100% recycled materials, a true emblem of conscious and radical aesthetics. At the center of the look, our iconic OOPArt Vest, specially enhanced for the occasion with a hologram integrated into its seams, capable of displaying real-time evolutionary configurations of the garment. An event that looks forward, where every fiber speaks of a possible future, in which style, technology, and awareness converge into a new creative dimension.