SECOND POP UP

SECOND POP UP - ROME

The second pop up signed FORGET ABOUT ME marked a decisive milestone in the brand’s trajectory: the launch of its first Spring/Summer flash collection, a moment charged with creative momentum.

To celebrate this step, two icons of global pop culture, Absolut Vodka and MTV, joined forces with the brand, giving life to an immersive experience, a true sensorial playground. Absolut Vodka curated a custom cocktail bar, featuring drinks inspired by the colors and textures of the capsule; MTV crafted the soundtrack.

To close the event, we continued with an intimate after-party at Hotel Magna Pars, a location chosen for its discreet and authentic atmosphere. Just a select group of guests, a warm and convivial dinner designed to extend that sense of synergy, one made of genuine connections, style, and a shared vision.